About
A new player
on the hardware market
on the hardware market
ALVIO is a premium hardware store in Astrakhan, which was preparing to open in February 2026. The market is saturated: networks, resellers, gray imports. It's difficult to stand out on it
The owner came up with an idea: to build a store around honesty — not as a marketing slogan, but as a real position. A person who knows the market from the inside and sides with the buyer.
Answer: the store is an insider, a hacker.
Someone who knows the inside of the field and breaks the rules in favor of the buyer. The masked man is brash but friendly. Mysterious, but his own.
Someone who knows the inside of the field and breaks the rules in favor of the buyer. The masked man is brash but friendly. Mysterious, but his own.
«Create an image of a store that breaks the system of inflated prices— enter the market as the most honest seller, your own person who knows the inside of the field»
Idea
Task
The key question is: how to visually show "honesty" in a market where everyone promises the best prices? We were looking for an image that speaks for itself — without words.
An agent inside the system
The logo acts as a signal, symbolizing a label that stands out in an overloaded environment. The ray shape forms a point of attention, gathers the composition and sets a sense of control, and the accent inside is the point where everything becomes clear.
Together, they create a simple logic:
in a noisy market, a guideline appears, behind which stands a specific position.
in a noisy market, a guideline appears, behind which stands a specific position.
Visual solution
ALVIO is a landmark in the midst of noise
The identity is based on the image of a person who knows the market from the inside. He is a serious, strict person who controls the situation. His image is read as "his own inside the aggressive system": someone who understands the rules of the game, but acts in the interests of the buyer.
The contrast reinforces the brand's position:
outwardly cold and inaccessible,
in fact, on the client's side.
outwardly cold and inaccessible,
in fact, on the client's side.
Typography
Unifix is an accent font with a pronounced geometry. It sets the character and maintains a technological feel.
Manrope is a neutral grotesque for everyday communication. It provides ease of reading and scalability in any media.
Manrope is a neutral grotesque for everyday communication. It provides ease of reading and scalability in any media.
Colour
The main color is deep blue. It creates a calm background and integrates the system.
Against this background, bright blue acts as an accent: a signal that is immediately read and leads attention.
Gray and metallic shades add a sense of adaptability and precision without overloading
Against this background, bright blue acts as an accent: a signal that is immediately read and leads attention.
Gray and metallic shades add a sense of adaptability and precision without overloading
Result
Where the market becomes clear.
Since its launch, the brand has been consistently used in all channels without deviation — from digital to offline.
- 100% of visual communications are based on the developed identity system from the first day of launch
- growth from 0 to 1,000 subscribers during the launch period
- We have prepared 30+ pieces of content (posts, stories, carousels, icons), which allowed us to quickly scale our presence.
- printed media has been developed: flyers, invitations, badges
- ads on Avito successfully compete with major players
- The system accelerated content production and reduced the workload on the team.
